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Marketing
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51174 Requisition #
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Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper.We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.


Gallagher Benefit Services, Inc (GBS) consistently stands out in a competitive marketplace as an employer of knowledgeable, highly skilled and competitive talent. We are a company that touches businesses and their employees on a personal level. At the core, our job is to help protect the health and wellbeing of employees and their families and provide for their financial security, while allowing employers to attract and retain the people they need to grow and succeed.


Position Summary:
The Regional Marketing Manager works closely with the field marketing leader, regional sales leadership (RSL) and branch leadership to create and manage a regional marketing strategy designed to support organic growth, client retention and client expansion efforts. The Regional Marketing Manager is responsible for developing and implementing a regional marketing strategy that leverages corporate/regional marketing resources and content while aligning with the priorities determined by regional leadership (Regional President and RSL) and meets the general needs of the branches located in the region. The focus for this role is not on creating content, rather on leveraging divisional resources while strategically supplementing content and applying it to targeted campaigns and marketing efforts to drive organic growth.

The Regional Marketing Manager will provide strategies and oversight of key marketing activities and programs, including regional/divisional campaigns, events/seminars, association marketing, sponsorship, advertising, public relations and social media, to name a few. The Regional Marketing Manager will work closely with identified regional marketing project managers to support the development and implementation of specific branch marketing plans as needed, providing coaching and guidance and serving as a first point of contact for regional marketing needs.

To be successful in this role, you will bring enthusiasm and creative ideas for B2B marketing strategies, while supporting corporate, divisional and regional initiatives. Being a strong, service-oriented relationship builder and strategic thinker will be critical. Strong organizational and project management skills, coupled with the ability to multi-task and meet deadlines in a fast-paced environment are required. The ability to thoughtfully assess marketing requests and confidently serve as the approver for region/branch-level marketing activities, ensuring alignment with corporate and divisional marketing policies/guidelines, is important. The person in this role should be a marketing generalist with a proven ability to effectively align marketing strategy to sales strategy. This position will afford the opportunity to collaborate across the divisional marketing team, practice area leaders, niche leaders, and other subject matter experts.

Specific Responsibilities:
  • Develop a regional marketing strategy and drive branch-level marketing planning as needed; provide oversight for branch marketing plan implementation working closely with identified regional marketing project manager(s)
  • Actively participate in the annual sales and marketing planning process, aligning the regional marketing plan with the regional sales plan and growth priorities
  • Oversee the regional marketing budget, providing coaching and guidance to branches during the annual planning process and throughout the year when assessing marketing spend
  • Oversee regional sponsorship requests and the approval process; if approved, manage the implementation of sponsorship opportunities including Gallagher brand presence and leveraging any tickets, etc.
  • Establish relationships with regional leadership and branch leadership, creating clarity around marketing role expectations and how to best work together when it comes to successfully implementing the regional/branch marketing plan
  • Establish strong working relationship with regional sales leadership, regularly connecting to ensure alignment between regional marketing and sales strategy; this role should be an active participant in the regional leadership team meetings
  • Responsible for regional marketing campaign strategy/design and supporting participation in divisional campaigns (such as NBS, Insights, and BIC)
  • Serve as first point of contact for all regional marketing-related questions and concerns before involving the field marketing lead and other divisional or corporate teams; act as a gatekeeper and ambassador in alignment with corporate/divisional marketing rules, guidelines and policies
  • Provide coaching and guidance for all PR and media-related inquiries or initiatives; this role is the gatekeeper to determining whether or not we participate in select, local PR opportunities and will bring in the field marketing lead and corporate/divisional resources as needed
  • Direct creative brief development with regional marketing project manager(s)
  • Ensure our Gallagher brand is consistent and regional marketing project manager(s) understand their role in supporting the brand; ensure our brand is integrated appropriately throughout all collateral and local/regional initiatives (seminars, events, association content, etc.)
  • Oversee the tracking and measurement of regional marketing efforts in driving growth and making recommendations to adjust strategies for improved ROI
  • Serve as the final reviewer, editor and proofer for any regionally-created content
  • Review/approve all regional marketing requests to the ART department
  • Promote cross-marketing opportunities - encourage greater learning, communication and sharing of ideas across the Gallagher marketing community; this may include hosting regional marketing workgroups as well as actively participating in divisional marketing workgroups
  • Serve as the primary contact for regional merger partner marketing on-boarding
  • Support the divisional marketing team as needed and in particular, with the development of common programs and initiatives including our core thought-leadership content
  • Effectively coach and mentor regional marketing project managers and other regional marketing team members as asked; this may include direct reporting responsibilities and management of team members
  • Other duties as assigned by corporate/divisional marketing
Required:
  • Bachelor's degree in Marketing, Business Administration, or related field.  
  • 7+ years related experience required in insurance sales and management.
  • Strong technical skills across Microsoft Office Suite.
  • Excellent time management & organizational skills.
  • Ability/willingness to travel up to 25%.

Desired:

  • Proven record of successful client management/relationship building

  • Experience executing marketing projects that resulted in increased brand visibility and sales leads
  • Experience gathering details on market dynamics, client needs and technology, and leveraging this knowledge to create compelling and effective marketing strategies
  • Strong communication skills
  • Excellent time management and organizational skills 
  • Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels
  • Experience managing market research projects
  • Experience creating marketing scorecards, dashboards or other relevant reports
  • Experience creating annual marketing plans
  • Insurance industry experience
  • Leadership and personnel management experience a plus
Key Characteristics:
  • Service-oriented and responsive mindset
  • Strong organization skills, and ability to meet tight deadlines
  • Highly motivated with a strong work ethic; able to operate independently and with minimal supervision
  • Ability to work and interact smoothly and effectively across multiple marketing channels in a team-oriented environment
  • Ability to handle pressure, prioritize and manage multiple projects simultaneously and accurately, to meet tight deadlines
  • Analytical and strategic thinker with excellent time management and problem solving skills
U.S. Eligibility Requirements:
  • Interested candidates must submit an application and resume/CV online to be considered
  • Must be 18 years of age or older
  • Must be willing to submit to a background investigation; any offer of employment is conditioned upon the successful completion of a background investigation
  • Must have unrestricted work authorization to work in the United States.  For U.S. employment opportunities, Gallagher hires U.S. citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work authorization (F, J, H or L visas), such as students in practical training status. Exceptions to these requirements will be determined based on shortage of qualified candidates with a particular skill. Gallagher will require proof of work authorization
  • Must be willing to execute Gallagher's Employee Agreement or Confidentiality and Non-Disclosure Agreement, which require, among other things, post-employment obligations relating to non-solicitation, confidentiality and non-disclosure

Gallagher offers competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function) training programs, matching gift program, and more.  

 
Gallagher believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin, or any other legally protected status.  Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination.  In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

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