Senior Digital Marketing Specialist

📁
Marketing
📅
71004 Requisition #
Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.
 
 
Position Summary:

This is an exciting opportunity for an experienced and self-motivated digital marketer who will be responsible for building and managing high-yielding ROI digital marketing campaigns and sales funnels for niche insurance products and value-add benefits.

 

Responsibilities:

  • Develop and manage digital marketing strategies and sales funnels for various company brands and product lines that yield quantifiable, relevant traffic, leads and sales conversions
  • Regularly engage with business development team members to understand products, target audiences, identify key value propositions and product messaging
  • Work with creative team to develop compelling sales funnel support content
  • Track, measure and analyze all initiatives and regularly report on KPIs
    • Analyze trends over time and use these insights to build more effective campaigns
    • Produce reports detailing campaign channel effectiveness and ROI; make recommendations based on insights
    • Share relevant insights with business development team on competition, market changes and product enhancement opportunities
  • Recommend website strategies that maximize SEO and PPC ROI
Required
  • Bachelor's degree and 5 years related experience required. 
  • Experience with managing Salesforce.com and Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required.


Preferred

  • Have demonstrable experience successfully managing digital advertising campaigns using Google Ads, Microsoft Ads, LinkedIn, and Facebook
  • Excel at optimizing search and display campaign targeting, ad copy, keyword quality scores, landing page content and CTAs to meet or outperform target CPA and revenue goals
  • Have extensive experience configuring website analytics and tracking events using Google Tag Manager
  • Experience configuring campaign conversion tracking via pixels, JavaScript and data layer events in GTM
  • Expert knowledge of SEO and a proven track record establishing first page organic SERP for critical content
  • Experience with email drip and nurture tracking campaigns
  • Bachelor's degree
  • 5 years minimum of experience in digital marketing
  • Strong copywriting skills
  • Excellent analytic, reporting and communication skills
  • The ability to work independently and as part of a team
  • Passion for marketing!
 
Work Traits
  • Strong communication and interpersonal skills, including excellent writing skills.  Excellent attention to detail.

 

U.S. Eligibility Requirements:

  • Interested candidates must submit an application and resume/CV online to be considered
  • Must be 18 years of age or older
  • Must be willing to submit to a background investigation; any offer of employment is conditioned upon the successful completion of a background investigation
  • Must have unrestricted work authorization to work in the United States.  For U.S. employment opportunities, Gallagher hires U.S. citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work authorization (F, J, H or L visas), such as students in practical training status. Exceptions to these requirements will be determined based on shortage of qualified candidates with a particular skill. Gallagher will require proof of work authorization
  • Must be willing to execute Gallagher's Employee Agreement or Confidentiality and Non-Disclosure Agreement, which require, among other things, post-employment obligations relating to non-solicitation, confidentiality and non-disclosure

Gallagher offers competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function) training programs, matching gift program, and more.  

 

Gallagher believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, sex, color, disability, national origin, religion, creed, age, marital status, citizenship, veteran status, gender, gender identity / expression, actual or perceived sexual orientation, or any other protected characteristic.‚Äč Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

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